Horizontal Integration in Auto Industry
When it comes to luxury Bentley, Bugatti, Lamborghini, Porsche all these names stand out, let alone the Audi but if u think they may have the tough rivalry with each other, well they have but kind of ‘sibling rivalry’ because they all comes under one parent company viz. Volkswagen group. The famous ‘Emission scandal’ may have struck their reputation hard but still they emerged as the third largest seller of cars in 2015 after Toyota and General Motors.
Well, to amaze you more, Skoda,MAN, and Ducati all too come under this mammoth
group.
BMW-
Fiat Chrysler automobile-
FCA acquired 50 percent of Ferrari in 1969 and expanded its stake to 90 percent in 1988.In 2015 FCA separated Ferrari from FCA group.
The company controls both Fiat and Chrysler brands but the story doesn’t end here. This Italian giant operates through two main subsidiaries: FCA Italy and FCA US and combined portfolio include many well-known automotive names including Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Lancia, Ram Trucks, Abarth, Mopar, and SRT. FCA also owns Maserati (famous luxury car brand ), Comau, Magneti Marelli, and Teksid
Group PSA is a French multinational manufacturer of automobiles owns the Peugeot, Citroën and DS Automobiles
Renault
Automobile Dacia Romania's top company by revenue is subsidiary of French car maker Renault
General Motors produces vehicles in 37 countries under twelve brands: Chevrolet, Buick,GMC, Cadillac, Holden, HSV, Opel, Vauxhall, Wuling, Baojun, Jie Fang, and Ravon.
Here come some indigenous(Indian) giants-
Tata motors-
Jaguar Land Rover Limited .The famous luxury car brands Jaguar and Land Rover (including Range Rover) come under this automobile subsidiary of galactic TATA group.
Eicher Motors Limited (EML)
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